Olly Lightfoot
Copywriting for clarity and impact
Work that’s worth talking about.
That fact makes my job–helping you articulate what you’re good at, why it matters, and why people should care–all the more fulfilling.
Copywriting support
Need a friendly and helpful copywriter?
I provide a wide range of written communications. Whether you need website copy or case studies, project pages or testimonials, paid media campaigns or social media posts, I’m here to help take the weight—so you can focus on what you do best.
Olly’s an incredible asset here at Platypus, his creative copy has done wonders for our biggest client’s ROI, and his case studies have worked wonders in helping us put into words what we do best for our clients.
About me
One of the most important things I can do for you is to come in from the outside and ask questions. This can give you a valuable new perspective and way of seeing what you offer in ways you may not have thought of before. It adds energy. And give you a chance to question what’s working for you—and what could have more impact.
Olly is invaluable to our marketing team. He consistently provides professional written work — corporate, social media-suitable and technical — quickly understanding the Whitby Wood tone of voice and helping in its development. We throw many diverse challenges his way, and he meets them with alacrity every time.
How I work
Everything starts with a conversation
Your brief can be as short as ‘we need a copywriter’, or you may want to go into loads of detail about what you need. Whatever stage you’re at, it’s the start of a conversation. And it will spark the process of shaping the support you need.
You’re busy doing what you and your business do best—in the case of my most recent clients, that’s engineering, digital marketing, and plumbing (a fine and eclectic mix). They’re the people busy building the world we live in, driving successful ad campaigns, and making sure that when we turn on our taps, water comes out.
When we work together, it means you get more time to do what you’re good at and work on your business. And I get to work on making you sound as good on paper as you are in real life. So when your Mum or your old boss read something like your new home page or the LinkedIn profile I’ve written for you, you sound bodacious. And when your customers read it? Well, the phone starts ringing.
Olly’s light-hearted approach helped imbue this young business with a warm and approachable website that’s done the trick in getting them off the ground in terms of leads.
It could be that you need more clarity.
It could be that you simply need another pair of hands for the job.
If time and resources are tight and there’s more work than you can feasibly get through in a week, I’m here to help take the weight from the first draft to a final product that works hard for your business.
It sounds like me, only better.
Customer Stories
