Olly Lightfoot
Customer Stories
Whitby Wood needed a writer to support the in-house marketing department in sharing their mission to provide ‘engineering as though people matter’. Working under their Head of Marketing Strategy, Jane Joyce, I spent the better part of 2023 learning the ins and outs of the industry.
For Whitby Wood, I produce a full range of written material. From project pages and CVs for bids and the website to news stories and social media posts. The best part of my work for Whitby Wood is talking to and getting to know the many exceptionally talented people who work there – and learning about the work they’re doing to shape our built environments.
Example website project pages
Olly is invaluable to our marketing team. He consistently provides professional written work — corporate, social media-suitable and technical — quickly understanding the Whitby Wood tone of voice and helping in its development. We throw many diverse challenges his way, and he meets them with alacrity every time.
Platypus Media is an organisation of paid media experts who specialise in ‘Facebook Ads + Google Ads that work—swimmingly well.
Sarah and her team specialise in making their clients’ ads go the extra mile for them, driving real sustainable growth. And while they’re experts with the technical wonders, they needed support with the words to help their ads hit home.
Example website project pages
Olly’s an incredible asset here at Platypus, his creative copy has done wonders for our biggest client’s ROI, and his case studies have worked wonders in helping us put into words what we do best for our clients.
Website development in collaboration with Mam’s the Word copywriting agency
Olly’s light-hearted approach helped imbue this young business with a warm and approachable website that’s done the trick in getting them off the ground in terms of leads.
Something magical happens when someone else researches and writes your case studies. That’s what I tell my clients anyway. People will tell a third party things they wouldn’t necessarily tell you to your face.
I trusted Olly to speak to a wide range of my clients, and the case studies he’s written as a result are really powerful. People fed back that they’d really enjoyed the process of working with him and, even though they were talking about hefty projects like rebrands and planned market expansion, he’d managed to make them laugh along the way.
When Gill Brereton, Director of Dockwray Ltd, needed an overhaul of their website copy, I carried out a series of interviews that would form the basis of their new web copy and reflect a new direction for the growing business.
It sounds like me, only better.